Wednesday, 2 May 2007
Word of the day
Todays word is servicescape (thank you Rebecca). This word is not only a new word and concept, but an illustration of the value of an open access research repository - the concept is embodied in an article by three Swinburne researchers. A servicescape relates to the physical environment in which a service process takes place. For example, if you were to try to describe the differences a customer encountered when entering a branch of say McDonald's compared with a small family restaurant, the concept of Servicescapes would be useful. The Wikipedia tells more.