Wednesday 10 August 2011

Word of the day

Today's word is takestock, a noun, coined especially for Swinburne's senior management recently, when we all held a takestock. It is an illustration of something we all know - you can turn pretty much any part of speech into any other, and pretty much any two-word term into a runtogether.

Needless to say, the neologist at our takestock day did not coin the word. Google claims to have found 7.8 million instances, but this is only possible because of the Google feature of combining searches for variant forms - takestock, take stock, and so on. With an advanced search we're down to 48,000. Most of the uses on the web relate to stocktaking, like www.takestock.com.au. But there are few with other meanings of "stock" as well - pedigreed cattle, shares, pond care, stock photography, portfolio management,and more.

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