I have been noticing a large number of people who say to me "I would of voted for you, but my membership has lapsed ..." as if it were something over which they have no control. I think if I were to form an ALILA (Australia Library and Information Lapsed Association) it would be a large club. What can we do?
I guess that a significant task of the ALIA Board is to ensure that ALIA membership is strong and growing. In fact, I have been looking through the ALIA 2007 plan and membership growth is there at the top. But how? The strategies in this bit of the plan are communication and marketing, and "provide services and activities that members value."
What do you think? Why are lapsed members lapsed?