For those of you interested in generational stereotyping - and who isn't? - there is a new book by Don Tapscott, Grown up digital: how the net generation is changing your world (McGraw-Hill, 2008). I assume that the ambiguity of the term "grown up" in the title is intentional. Tapscott coined the term "the net generation" in 1997.
Reading a review of the book in a recent issue of
The Economist, I was interested to read that "eight norms . . . define Net Geners". This generation, we are told
- values freedom and choice in everything they do
- loves customisation and personalisation
- scrutinises everything
- demands integrity and openness
- wants entertainment and play in education and work as well as social life
- loves to collaborate
- expects everything to happen fast
- expects constant innovation
These all seem to me to be good values and preferences and characteristics of a reasonable person in contemporary society. Nice checklist! I wonder what it means for libraries?
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